Louise Kroot
Executive Advisor, Senior Market Research Specialist
Louise Kroot is nationally recognized for her twenty-five years of experience in product development, strategic problem solving, qualitative, and quantitative analyst. She has served in numerous capacities for a variety of manufacturers and advertising agencies ranging from research director to executive positions. Louise's contributions to marketing research in the U.S. are legendary. She was President of the American Marketing Association Southern California Chapter and National Director of Marketing Research Association. Louise's sophisticated market research approaches and her ability to provide appropriate interpretations of data and findings add value to her client's businesses. Additionally, she is experienced in the international research marketplace; both for U.S.-based clients who have taken their products/services to foreign markets, and for
companies in other parts of the world who have

used our research service s in the U.S. Her clients span from well-known multinational corporations such as ABC/Disney, Apple Computer, Coca Cola, General Motors, etc. to moderately sized local companies. Her experience is unparalleled in the field of market research. As such, her focus is providing insightful information in the most cost-effective manner.

Jerry Li, MS
Business Strategist; Managing Partner

Mr. Jerry Li has a very diverse background of business management and marketing experience expanding over a sixteen year period. As an entrepreneur, he started his own IT hardware company, successfully expanded the business into a very niche market, and later on sold the company. As a partner of a medium-sized brand apparel company, he lead its marketing efforts, strategic planning, and built a rigorous operations system as the foundation for its future growth. As a corporate executive of an international conglomerate, he was in charge of its international marketing, mergers, acquisitions, and corporate valuation. As a merge and acquisition deal maker, he had chances to exam numerous US companies in various industries. He acquired much practical marketing knowledge. All of these experiences coupled with his formal engineering training (BS and MS degrees in Electrical Engineering) have proven extremely beneficial in his current position as Business Consultant at both domestic and international levels. Jerry Li also is a member of the American Marketing Association and is a licensed business intermediate.

Leonard Cueva, MBA, CBA
Executive Advisor, Business Evaluation
Mr. Cueva, a product of Southern California, has a corporate finance and mergers and acquisitions background. He has held numerous corporate positions with Fortune 500 companies in addition to tenure as an Associate for an investment-banking subsidiary of Salomon Smith Barney. At SSB, Mr. Cueva evaluated over 75 privately held firms, with industries that include but not limited to manufacturing, high-technology, computers, and professional services. Moreover, he has written over 200 Professional Evaluations and Business Reviews in addition to earning high honors from Senior Management. After a successful tenure with SSB, Mr. Cueva left to help propel a growing capital formation business by developing its Business Evaluations services and fostering a strategic relationship with a major business brokerage. This brokerage is well noted for assisting business owners with the marketing of companies and recognized as one of the fastest growing franchises in the nation.
His education and professional background include a B.A. International Business, M.B.A. from Pepperdine University and a NASD Licensed Broker. Additionally, he is a candidate for the designation of Certified Business Appraiser (CBA).

Richard E. Ricks, Jr., MBA, SPHR
Executive Advisor- Business Planning

Mr. Ricks has over 15 years of accounting, administrative, business planning, merger and acquisition and banking experience with a number of entrepreneurial companies. He is also experienced in dealing with banks, investment bankers, and venture capitalists. Over the past 15 years, Mr. Ricks has written many successful business plans for himself as well as others. Prior to founding The Strategist Group, Mr. Ricks helped found Georgia PCS, a wireless telecommunications company affiliated with Sprint PCS. After raising $100 million for the venture and growing annualized sales from $0 to $50 million, the company was acquired by a publicly traded entity in early 2002. Mr. Ricks was also founder and President of Academic & Collegiate Software, which he later sold to a group of investors. Mr. Ricks received his MBA with highest honors from Georgia College & State University and his BISyE from the Georgia Institute of Technology. He has also completed post-graduate studies at The Stanford Graduate School of Business, The Kellogg Graduate School of Management and The Wharton School.

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